1. Social TV Analysis a la Bluefin Labs
If you follow me on Twitter at all, you probably know I’m a huge a fan of Bluefin Labs. Those guys are doing tremendous work in the social media analysis sphere and I’m psyched to be helping them with some video projects! Check out this great MIPBlog post for a crash course in Bluefin and their “TV Genome.”
Last past weekend Bluefin partnered with ABC to provide analytics on Saturday’s GOP Debate in Iowa. The results are encapsulated in the video below, for which I wrote the script, recorded the voice over, and put it all together (graphics are all theirs).
2. Social Engagement vs. Content – a Fight for the Crown
Anne-Marie Roussel recently posted a great blog about the future king of TV and first off, I LOVE how she puts her definition for social engagement right up front. Engagement is a tricky term and it’s thrown around a lot in the social TV industry without a true definition to back it up (see Ivan Askwith’s MIT Thesis for more on that whole debacle). Anyways, Anne-Marie is predicting that “social engagement will replace content as king of the TV space.” More specifically: “social engagement will drive TV content rather than TV content driving social interactions.”
I think she’s on to something. A few months ago I wrote a proposal – just for fun – for how Arrested Development is prime for a social engagement campaign where fans’ engagement is actually driving and changing content creation. How cool would that be?!