This is the Future of Advertising

The Super Bowl was last night, and as I’m sure you’ve heard if not seen, there was a major blackout during the third quarter. This problem for the game itself was actually a golden opportunity for advertisers.

I was thrilled to see a couple brands immediately take advantage of the situation. The key to this is timing, and having the ability to make quick decisions, execute, and most importantly – have those upstairs execs sign off on your creativity.

Here’s the best of the social TV advertising last night:

This is advertising I can get behind. It’s not a faceless corporation screaming messages at unconcerned consumers – it’s a dialogue where humor wins and personality shines through. I love it!

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