Category Archives: Eleanor

Elizabeth Fox and Stephen Cramer: September 17, 2011

My latest video – 17 months of work condensed into 7 minutes! A tribute to my dear friends Liz and Steve, who got married on Saturday.

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My First Article is Live on #TNGG!

I just wanted to post a quick note saying that my first article is live on The Next Great Generation (TNGG)!

TNGG is “an online magazine written by young people 18-27 about our generation, divulging the secrets of what it means to be young today.” Big thanks to Community Manager Christine Peterson (who also happens to be a friend of mine) for helping me get set up as a TNGG author.

This first article is a bit of a re-purpose from one I wrote a couple weeks back about social media engagement and Cougar Town. Check it out!

Just a Bit of Fun…

I made my first new video in more than a year last night. It was FUN! This probably won’t be interesting to you, but I wanted to post it online anyways.

It shows so many things that are important to me.

Sword Fights and Blog Updates

Warning: This blog will soon be going through yet another round of updates.

I’ve been working with my friend Daniel to create a header, and I’m contemplating another theme and/or color change. It’s been tricky figuring out exactly what I want this site to look like, and it doesn’t help that I keep changing my mind.

I was trying to fall asleep the other night but header ideas wouldn’t stop running through my brain. The only one that’s still stuck, five days later, is having Daniel create graphics that signify each major social platform and entertainment network, and then personify them for funsies.

For example, I’d have Twitter sword fighting Facebook, LinkedIn loitering while smoking a cigarette, MySpace rocking out with huge headphones on, totally oblivious, YouTube filming the sword fight and egging them on, and Google monitoring the whole thing over CCTV while furiously taking notes.

Yeah. Strange things happen in my brain.

Mostly I just want the Twitter T and the Facebook F trying to slice each other up.

#Social2011: That’s What I’m Talking About!

Although I’m not one of the lucky ones attending @radian6’s #Social2011 conference in Boston this week, I’ve been watching the video feeds and monitoring the discussion on Twitter. Overall I’m really impressed with the event; Radian6 did a bang-up job.

On Wednesday evening (before the conference began) I finished writing an incredibly presumptuous cover letter about social engagement in advertising as part of my #failweek pledge. 12 hours later, the #Social2011 keynote speakers were on stage, articulating the exact ideas I had just finished writing about. This sparked two simultaneous reactions for me:

  1. #WIN: I AM on the right track!
  2. #FAIL: Aww man, why don’t I have a job in this arena already? I know what I’m talking about. I just need someone to listen, recognize my worth, and USE ME.

This is what I wrote. Don’t steal it. That’s not cool.

There are a lot of words and pictures streaming through the advertising world, but the gems all illustrate the same 
thing – an idea that revolves around a personality-based conversational style. The bottom line of creating action is
 sparking inspiration, and it’s high time we harnessed social media and listening technology to create advertising campaigns
 that don’t suck.

You gotta fail before you can win, and digital strategy is a playground filled with opportunities begging to be 
explored. I first dove in with a small Internet start-up, where among other things I learned just how hard it is to purposely 
create a viral video. There, I managed a team of six activists on two continents,
 helping them broadcast stories of environmental change to grow a network of supporters. The campaign failed
 spectacularly because broadcasting was placed first, with listening and UX/UI ranking second and third. Lesson 
learned.

Today Amber Naslund, VP Social Strategy for Radian6, tweeted: “If you have to start your mass DM with “NOT
 SPAM”, guess what? Spam is my criteria, not yours.” That last bit really resonates with my philosophy on advertising. People know what they want and what they don’t, and they aren’t afraid to say it. Social media allows 
agencies to listen and join these conversations in a personal way, but I haven’t seen many brands convert this into
 advertising action – and I’m baffled as to why.

People love to talk. They love being listened to even more. A good digital strategy must focus on the conversation
 between consumer and brand to achieve success in this age of social media. Technology is moving faster than
 people or businesses can keep up, but clear, two-way communication can and should remain a constant goal,
 achievable on all platforms.

These ideas have seemed incredibly obvious to me for a long time, but I’ve struggled to put them into coherent sentences. It felt really good to finally get them out on paper, and the very next day have them validated by some of the top leaders in the industry. But I can’t help but wonder, “Why am I not standing there next to them?”

A few weeks ago my mentor reminded me that it’s all about stamina. Persistence is what got this technology to where it’s at today, and persistence is what will keep it going. You just gotta be able to alter course while maintaining speed. I can do that. Will somebody please use me?

Finding My Voice

Of course the week I ponder my blog voice is when my real voice decides to almost-but-not-quite disappear. Guess it was a symptom of much talking and laughing with my best friend Jessie, who braved freezing cold temps to see me this weekend! Anyways.

::clears throat::

I have no idea how to achieve the balance I want on this blog between my professional opinions and my personal voice.

It’s important to me that I maintain my personality here. I read SO many blogs that are well written and give you good insight and facts and graphs and pretty pictures and blah blah blah, but none of them can inspire me like a blog that makes me feel like I have a personal connection with the author (and elicit a YEAH! Das wut I’m talkin’ bout!)

How do I inject enough “Eleanorness” into my writing that people get a flavor of who I am, but aren’t overwhelmed by exclamation points or silly sentences with alliteration? I think it’s necessary to maintain some professionalism, but I want my stuff to be as fun to read as it is to write!

Part of me wants to say Fuck It and just write how I want to write, about what I want to write about.

But a larger part of me says it would be more advantageous to write to …. not impress, but appeal to future employers, industry contacts, influencers who may stumble across this path, etc. Obviously a combination is ideal. But…what’s the secret ingredient? Can’t I just be me? Isn’t that enough?

::Three hours later::

Hot damn, look what I found! I have to say, this post (and Emilie’s blog in general) is exactly what I was looking for! Emilie writes:

…What’s important isn’t the number of hours you’ve got under your belt. If your style and personality resonate with someone, you’ll be able to give that person exactly what they’re looking for. And that may be something that even an ‘expert’ can’t provide.

This is why it’s so important to pour your personality into everything that you do. Your uniqueness is your calling card. Feature it.

Obviously now that I’ve discovered Puttylike, I will have yet MORE rebranding to do here, but I don’t feel as scared and alone anymore. That’s freaking sweet.

Ok, so more rebranding

As I said in my last post, it’s all a learning experience! I’m trying to find my niche with this blog, so I’m changing the title of this blog (again, haha) and I’ll be updating the “Who’s Eleanor” page soon to include a better explanation of what I write about.