I hadn’t heard much about this project, so I only took a few glances this afternoon. But when it was still going strong at 8pm I had to watch the trailer.
The INSIDE page on Facebook says:
Inside consists of film, videos and social media interactions. These pieces will live organically on Facebook, Twitter and YouTube. But you can also see all highlights and films in one place at http://www.theinsideexperience.com/, as events happen.
Intel and Toshiba present a Social Film experience, from the director of “Disturbia,” starring Emmy Rossum and You.
Christina is a tough, resilient, 24-year old girl. She’s been trapped in a room. She has a laptop. And she needs your help to get out.
The website keeps going down (didn’t they anticipate the traffic?)
From a glance, it seems like Facebook has been far more engaged that Twitter on a pure numbers basis, but there’s still a lack of general buzz.
Just over 600 followers on Twitter. Really? (As of 8:30pm EST)
Christina’s first activity was three days ago. I didn’t hear about it until the first “episode” premiered today.
Conclusion: I love the idea, and I like the level of commitment they’re putting into this, but why isn’t there more of a following? Is it just early? The whole thing didn’t seem to be advertised too much (I like to think I would’ve at least heard SOMETHING about it before now).
Why is it sponsored by Intel and Toshiba?