Category Archives: Uncategorized

It’s finally happening – HBO will sell over the Internet next year

This is some of the most exciting TV news I’ve heard all year. So exciting that it made me want to update this poor, neglected blog!

Remember a while ago when there was a petition to have HBO offer a standalone service? I never thought it would actually happen, and many people in the industry argued that the money and politics just wouldn’t work out. Obviously we were wrong, and that’s awesome.

More coverage on Re/code. And this, which made me giggle:

#CannesLions 2014: A life-changing experience

I just got back from ten amazing days in France, where I was working for Twitter at the #CannesLions advertising festival. It. Was. Fabulous. It was also incredibly hard — 16-17 hour days, juggling tons of things at once, lots of hurdles and challenges…but I emerged stronger and damn proud of myself!

So, what exactly did I do there? I live-tweeted selected sessions from @TwitterAds, edited and uploaded all our #dronies (drone selfies!) to Twitter, uploaded other awesome videos that our filmmakers were creating on-the-fly and wrote recap blog posts each day for

Check out my blog posts for highlights from the week.

One year later…

My last post here was on February 4, 2013.

Today is February 5, 2014.

A lot has changed in one year:

  • Twitter acquired Bluefin Labs and hired me into the b2b marketing org
  • I sold my car and moved to NYC, a city I swore I’d always hate…that I now totally love
  • I went from running the @bluefinlabs handle (~couple thousand followers) to running @TwitterAds (almost 300K followers and counting!)
  • I’ve been challenged in ways I’d never imagined, and have emerged stronger than before
  • I went through my first IPO
  • I discovered just how bad I am at making things look pretty in keynote…but also discovered just how good I am at finding and crafting content for said keynotes :)
  • I GOT ENGAGED and started planning our wedding

I could go on, but I won’t because you get the picture. It has been an incredible year – one full of changes and bumps in the road and exciting new places and experiences and new people. If all of this happened in the last 12 months, I can’t even imagine what the next year holds.


Oh – and because I still love seeing how brands use real time marketing, I’ll leave you with a gem from this year’s GRAMMYs:

Jumping on the Rocket Ship

Since starting at Bluefin in January, I haven’t updated this blog very often. I’ve been immersed in social TV and blogging/tweeting for Bluefin, plus I ended up having to move twice this summer due to various lease reasons.

I’d really like to try and write more about social TV here, but the truth is that I’m not sure how often it will happen. (So…follow Bluefin’s blog and twitter!)

For now, I just want to post a quote that has touched me deeply this week – one I wish I had heard way back in my freshman year of college, and one that I urge you to take to heart because of its simple truth. (Hat-tip to Adam Kmiec, whose blog I saw this on originally)

“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on”

These two sentences came from Sheryl Sandberg’s graduation speech to the Harvard Business School class of 2012, but it was originally Eric Schmidt of Google who uttered those words of wisdom. You can read Sheryl’s full speech and the quote’s context here.

I am so glad that I snagged a seat on the rocket ship called Bluefin Labs. Big things are coming. I can’t wait.

Lost Remote’s 12 Predictions for #SocialTV in 2012

I love Lost Remote. They’ve become my go-to for industry news and today’s post is a great look to social TV in the years ahead. I believe #2 and #7  are particularly noteworthy, but most importantly, Cory Bergman has named the elephant in the room:

…But engagement has yet to be quantified in an industry-standard metric: that’s something Nielsen is best-positioned to establish, and an acquisition would help it get there.

Read  Cory’s predictions for social TV in 2012.

I’m Just Gonna Say It: Twitter Follower #s Mean Nothing

Last week I wrote about the Piers Morgan Tonight Twitter show, and my blog link was retweeted by @PiersTonight to 36k+ people. The result? A sizable spike in blog traffic, some new Twitter followers, and zero blog comments.

God I hope my writing isn’t that bad…

Recently I’ve seen a lot of articles about Twitter numbers – Mashable posted about how only 0.05% of users are creating 50% of the tweets. There are many other articles debunking the Klout methodology, or talking about the “noisy minority’s domination.”  Well, duh. It’s all about content + relationships.

I feel like people don’t understand that Twitter is still an infant.  We’ve merely glimpsed the power of this global conversation with events like the uprisings in Egypt. A real-time, information network like this has infinite potential – how is that not obvious?  Why aren’t more companies harnessing the power of Twitter? Do people really think it’s just a fad? Am I crazy to have such blind faith?

All I know is that Twitter delivers to me real-time updates about very important things: “Mad Men” resigning with AMC. Netflix producing “House of Cards.” Zach Braff’s on-going bromance with Donald Faison. You know, the stuff that MATTERS.

Oh, and for the record, I have 156 followers right now.  Most of those are probably spam-bots or empty houses. You can laugh, but I’m not worried because I believe in what I write about.

WARNING: This is Personal

The post-it on my computer monitor says “I am going to get this job.” It’s my mantra for 2011.

Two things have changed my life in the past few years: Scrubs, and Twitter.

Scrubs taught me to see the humor in everyday life. Even the silly parts. That has helped me infinity.

Twitter is what lifted me up. I discovered a whole new world that was meant for me. I know I have a lot to learn, but I’m just so damn excited. So many thoughts and possibilities are flowing through my head.

I’ve finally learned to dream again.

Hi, my name is Eleanor and I want to do digital strategy work for Bill Lawrence.

I just believe in him.