Tag Archives: socialTV

Lost Remote’s 12 Predictions for #SocialTV in 2012

I love Lost Remote. They’ve become my go-to for industry news and today’s post is a great look to social TV in the years ahead. I believe #2 and #7  are particularly noteworthy, but most importantly, Cory Bergman has named the elephant in the room:

…But engagement has yet to be quantified in an industry-standard metric: that’s something Nielsen is best-positioned to establish, and an acquisition would help it get there.

Read  Cory’s predictions for social TV in 2012.

SocialTV Summit NYC: A Day of Pure Awesome

This week I was lucky enough to not only attend, but work behind the scenes at the SocialTV Summit run by Andy Batkin. I want to give a huge thanks to Andy – I shamelessly begged him for a ticket via Twitter and he was so kind to let me be a part of this amazing event. Lesson: It pays to be tenacious.

There were a ton of great ideas bounced around during the day (Lost Remote gives a great overview), and I saw lots of correlation to the ideas presented at Hill Holliday’s #TVNext this past January (and a lot of the same faces). I loved that periodically throughout the #SocialTV Twitter stream was projected on the main screens – anyone could join the conversation.

My main take-aways:

*Though it’s still a tiny infant, SocialTV is here to stay. There are a lot of experiments – and failures – to come as the industry develops, but isn’t that just energizing?!

*SocialTV may have a direct impact on the survival of live TV, especially when it comes to sports. The NFL in particular comes to my mind – all those damn commercial breaks makes it prime for social sharing.

*Consumers do NOT want the first screen polluted and networks need to respect that.

*And probably the most important point of all: Advertisers will play a key role in funding the SocialTV industry, and we need to get them on board stat.

Lost Remote’s Natan Edelsburg quotes Kevin Conroy, President, Interactive Media Group, Univision:

We’re still at a point where it’s a mistake to monetize [social] impressions on a discreet basis, those impressions on a standalone basis are not value enough to drive the right economics. A great bridge to get where we all want to go is by recognizing that those impressions when packaged into an overall experience have a lot of value. The media business is about reach and frequency, and we have opportunities through this lens…. I think we’ll lift the value of these impressions, lift the CPM. Let’s face it, it’s not free for us, it’s not free for everyone. We need to begin to see that kind of ROI to invest further.

There were very few agencies represented at the SocialTV Summit which was surprising. I strongly believe that there can be successful SocialTV advertising campaigns that are mutually beneficial to all parties involved – networks, agencies, and the consumer – but it’ll take a lot of creative thinking. Let’s start now!

Mo Krochmal, Digital Educator & Founder of Social Media News NY created  a Twitter round up from the summit on Storify –  check out Part 1 and Part 2 for a great summary!

And finally, here are just a few more of my favorite Tweets from the day:

INSIDE: A Social TV Experience

I hadn’t heard much about this project, so I only took a few glances this afternoon. But when it was still going strong at 8pm I had to watch the trailer.

The INSIDE page on Facebook says:

Inside consists of film, videos and social media interactions. These pieces will live organically on Facebook, Twitter and YouTube. But you can also see all highlights and films in one place at http://www.theinsideexperience.com/, as events happen.

Intel and Toshiba present a Social Film experience, from the director of “Disturbia,” starring Emmy Rossum and You.

Christina is a tough, resilient, 24-year old girl. She’s been trapped in a room. She has a laptop. And she needs your help to get out.

The website keeps going down (didn’t they anticipate the traffic?)

From a glance, it seems like Facebook has been far more engaged that Twitter on a pure numbers basis, but there’s still a lack of general buzz.

Just over 600 followers on Twitter. Really? (As of 8:30pm EST)

Christina’s first activity was three days ago. I didn’t hear about it until the first “episode” premiered today.

Conclusion: I love the idea, and I like the level of commitment they’re putting into this, but why isn’t there more of a following? Is it just early? The whole thing didn’t seem to be advertised too much (I like to think I would’ve at least heard SOMETHING about it before now).

Why is it sponsored by Intel and Toshiba?

Can Social Media Save Live TV?

This article first appeared on The Next Great Generation on July 12, 2011.

Until recently, I had serious doubts about the survival of TV as we know it. With the Internet so ingrained in daily life, and platforms like Hulu and Netflix offering an abundance of content on-demand, I couldn’t see the network television concept being sustained. Then I bought an iPad.

Like many users, I’ve been blown away by the “second screen” experience with the iPad. I use it almost constantly while watching TV, most often to monitor Twitter or Facebook. This newfound addiction spurred a realization: it’s way harder for you to engage with social media if you’re watching DVR’d content.

One of the best things about recorded content is the ability to skip commercials and watch shows at your leisure. But commercials provide the necessary downtime for reading and posting on social media platforms. Increasingly, actors, producers, and writers are live-tweeting with their fans. Because more conversations about TV are happening on Twitter and Facebook, spoilers are everywhere (especially if the spoilers abound on Twitter and Facebook – and very especially if the DVR content you’re watching is time-shifted just a few hours.)

When you add all of these factors up, it’s hard to argue that social media could save live television. A June 29 report from eMarketer supports this.

The report states:

When it comes to socializing TV in real time, Twitter has emerged as the leader. TV networks have begun to insert hashtags on-screen in an effort to bring real-time conversations together under a common banner, and encouraging actors and other talent to live-tweet to boost engagement.

A few months ago I wrote about how Scrubs/Cougar Town Creator Bill Lawrence used social media to engage fans and build buzz before Cougar Town’s spring finale. After having a few Twitter conversations with Bill himself, and after the ensuing (star-struck) excitement, I now believe absolutely that socialTV is going to revolutionize the way we experience entertainment. GigaOM blogger Janko Roettgers even wonders that if Twitter was as popular in 2006 as it is now, could it have saved shows like Arrested Development?

This graph from eMarketer shows that when Survivor host Jeff Probst started live-tweeting during episodes, Twitter activity around the show spiked. Social media and TV are colliding and fans totally love it.

But it’s not just Twitter – Facebook is showing potential to harness a different aspect of socialTV: the schedule guide.

At a marketing conference on June 30 Andy Mitchell, SVP of Strategic Partner Development at Facebook said, “If you look at the program guide [as it stands now], you’re trying to figure out what to watch among five hundred channels. It’s really hard…But think about a program guide where you see what your friends are watching, that changes the experience.”

Lost Remote follows that up with an interesting idea:

Facebook also offers the ability to schedule and check into events, which could have interesting implications for a social TV guide. Speaking earlier this year, Facebook’s Christian Hernandez Gallardo says they’ve spoken with broadcasters about the idea of “putting their full EPG (electronic programming guide) as events on Facebook and the ability to RSVP and check-in to all of them.”

That seems to makes sense. I already use Facebook events to help schedule my social life, and I’d rather put entries for TV shows on Facebook than my more important and serious Google calendar. Seeing what my friends are watching via a suggestion guide seems intuitive without being pushy.

It just seems natural to be extending the entertainment experience from the big screen to the second screens. And I’d much rather be part of the action while it happens, instead of looking back on it after the fact.

What do you think – does social media have the power to save live TV?